Marketing Strategy for Education Services in Integrated Islamic-Based Junior High Schools

The study aims to describe the strategy and marketing mix of education services in Integrated Islamic Junior High School (SMP-IT). researcher used qualitative research data descriptively. Data collection techniques were observation, interviews, documentation. results this indicated that: 1) SMP-IT is strengthen IT Public Relations (Humas) team school. 2) by implementing a products, prices, places, promotions, human resources, physical evidence processes. superior marketed products are tahfiz programs, language Birrul Walidain academic extracurriculars, as well providing scholarship for excellent students. Promotion strategies carried out through Instagram, YouTube, Twitter, Facebook, websites, newspapers..